Dr. Heejung Park | Analytical Chemistry | Best Researcher Award

Northern Michigan University, United States

Profiles

• Google Scholar

Early Academic Pursuits

Dr. Heejung Park embarked on her academic journey with a strong foundation in business and the arts. She earned a Bachelor of Business Administration and a Bachelor of Literary Creation from Chung-Ang University, Korea, in 2013, showcasing a unique blend of analytical and creative skills. Her undergraduate coursework spanned diverse areas, including Investment Analysis, International Financial Management, Advertising, Internet Marketing, and Creative Writing. During this time, she also demonstrated her literary prowess by publishing two novels and five poems. Dr. Park culminated her academic training with a Ph.D. in Marketing & Sustainable Business Practices from the University of Wyoming in 2020, where she maintained a GPA of 3.88/4.00. Her dissertation, “Enhancing Consumer Engagement in Sustainable Choice,” consisted of three essays that explored consumer decision-making in sustainability.

Professional Endeavors

Dr. Park currently serves as an Assistant Professor of Marketing at Northern Michigan University (NMU), where she has been instrumental in shaping the marketing curriculum since 2020. She maintains a 3-3 teaching load, covering both undergraduate and MBA-level courses. She has taught 27 classes to date, focusing on consumer well-being, sustainability, and social responsibility. She actively engages with students beyond the classroom, serving as the Advisor for the Student American Marketing Association (AMA) since 2023. She is also a key member of the NMU “Sustainability Hub for Innovation & Environment” Leadership Council, driving sustainability initiatives on campus since 2022. Her prior experience includes serving as an Instructor of Marketing at the University of Wyoming, where she taught four courses while completing her Ph.D.

Contributions and Research Focus

Dr. Park’s research is centered on consumer well-being, sustainability, and decision-making. Her work aims to empower consumers, marketers, and policymakers with insights that facilitate responsible and sustainable choices. She has received seven research grants totaling approximately $21,500, underscoring the impact and relevance of her work. Her interdisciplinary approach combines insights from marketing strategy, consumer culture theory, behavioral psychology, and financial planning. Through her research, she strives to create a positive impact on consumer behavior, influencing both businesses and society.

Impact and Influence

Dr. Park's dedication to student mentorship, research excellence, and innovative teaching has significantly influenced both academic and business communities. As an academic advisor, she has guided over 400+ students, providing career advice and professional development support. Her commitment to teaching innovation has been recognized at the SMA Conferences, where she was a finalist in the “Innovations in Teaching Competition” in 2021 and 2022. Her hands-on teaching methodology integrates service-learning, real-world marketing projects, and student collaboration, ensuring that students gain practical industry insights.

Academic Citations and Recognition

Dr. Park's work has been recognized through numerous research grants and conference presentations. She has worked with an extensive network of scholars and professionals, contributing to the advancement of sustainable consumer behavior research. Her research has been cited in various marketing and sustainability studies, further establishing her as an influential voice in the field. She actively participates in academic conferences, marketing symposiums, and leadership councils, helping to shape the future of sustainable marketing.

Technical Skills

Dr. Park’s expertise extends to a variety of technical and analytical skills, including:
Marketing Research & Consumer Behavior Analysis
Statistical Methods & Experimental Design
Wealth Management & Financial Planning
Sustainable Business Practices
Quantitative and Qualitative Research Methods

Her background in data analysis, consumer psychology, and statistical modeling enables her to conduct highly impactful research in consumer decision-making.

Teaching Experience and Pedagogy

Dr. Park has a student-centered teaching philosophy, incorporating active learning, experiential projects, and interdisciplinary approaches. She emphasizes social responsibility, ethical marketing, and sustainability in her coursework, ensuring that students develop a holistic understanding of modern marketing challenges.

She has designed and delivered courses in:
Consumer Behavior
Marketing Strategy
Sustainable Business Practices
Financial Planning & Risk Management

She is known for engaging students through service-learning, guest speakers, real-world business projects, and student volunteering initiatives.

Legacy and Future Contributions

Dr. Park’s legacy lies in her dedication to sustainable marketing education, student mentorship, and impactful research. Moving forward, she aims to:
Expand her research on consumer well-being and sustainability
Collaborate with businesses to implement sustainable marketing strategies
Develop interdisciplinary courses bridging marketing, psychology, and environmental sciences
Continue mentoring future marketing professionals and sustainability leaders

Through her teaching, research, and leadership, she remains committed to making a lasting impact on academia, business, and society.

Notable Publications